Insights
THE FUTURE OF RETAIL – WHAT’S IN STORE?
It all started in what we now call Türkiye, approx., 9000 years ago. People started to trade for products and the retail industry was up and running. Since then, a lot has changed, and most of that change has occurred…
8 RULES FOR BRAND SUCCESS
Let’s have a little quiz. Can you name the brand that attracts 1 million new subscribers every 72 hours to its YouTube site? Has over 500 million subscribers. On its main channel, it has generated over 2 billion views in…
THE 7 HABITS OF HIGHLY EFFECTIVE MARKETERS AND MARKET RESEARCHERS
In 1989, aged 57, Stephen Covey released the book that would change his life and the lives of many business people all over the world. That book, the 7 habits of highly effective people, has been used as the bedrock…
YOUR CHOICE OR MINE? THE POWER OF PSYCHOLOGICAL BIASES IN MARKETING.
Recently I had the pleasure of listening to Richard Shotton as he described, very entertainingly, many different ways of applying humour, science and psychology to marketing. Richard is, clearly a student of why we do things, and how we can…
RAGE AGAINST THE (MARKET RESEARCH) MACHINE
The origins of Market Research – where it all began First, a very short history lesson; I’m a firm believer that in order for us to look forward we need to look backwards first, so we can learn from what’s…
MARKETING BLUNDERS AND HOW TO AVOID THEM.
Like many, you may have asked yourself the question, “Why did I get into marketing?” Let’s face it there were lots of other career paths, even if you were inclined to do business. Disciplines such as accountancy, finance, project management,…