Insights

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RAGE AGAINST THE (MARKET RESEARCH) MACHINE

The origins of Market Research – where it all began First, a very short history lesson; I’m a firm believer that in order for us to look forward we need to look backwards first, so we can learn from what’s…

Pepsi marketing blunder advert

Marketing blunders and how to avoid them.

Like many, you may have asked yourself the question, “Why did I get into marketing?” Let’s face it there were lots of other career paths, even if you were inclined to do business.  Disciplines such as accountancy, finance, project management,…

Is it ever too late to jump on a trend?

As a founder of insight agency – Spark Market Research (who have developed the LifeStars research app), I’ve been at the coal face of many new trends as they have emerged. Whilst many trends come and go, I’ve come to…

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