YOUR CHOICE OR MINE? THE POWER OF PSYCHOLOGICAL BIASES IN MARKETING.
![funny marketing](https://lifestars.com/wp-content/uploads/2024/07/Be-safe-around-trains.jpg)
Recently I had the pleasure of listening to Richard Shotton as he described, very entertainingly, many different ways of applying humour, science and psychology in to marketing. Richard is, clearly a student of why we do things, and how we…