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Why LifeStars?

Why Lifestars?

Act now to lead tomorrow

Brands and businesses that have constant dialogue with their audience are much more likely to stay ahead of the curve. In our ever-evolving, fast-paced world, it’s important to spot the green shoots of a trend early on to power better and more impactful decisions.

Businesses need to ensure that their employees are engaged and satisfied with the company

Whether you are managing a brand or a workforce, LifeStars has the insight solution for you.

Consumers and businesses are busier than ever

With so many research questions needing to be answered, brands need to stay closer to their audience, and businesses need to stay closer to their employees, yet economic constraints mean that doing so needs to be cost-effective.

LifeStars is all about making consumer and employee closeness a reality

LifeStars has been developed to meet a clear and ever-growing business need; the need to break down the barriers between audiences and brands, business and employees and to bring them close to create an always-on insight tap, that is quick and cost-effective. That way, brands can truly put their audience at the heart of their decision-making.

Why is frequent, quicker and cost-effective research important?

Senior business decision-makers believe that access to quicker research would improve efficiency, but think it costs too much. LifeStars allows quicker research, whilst providing a cost-effective solution. This means brands and businesses can truly connect with and know their audience segments, as well as their changing opinions. In an ever-evolving marketplace, LifeStars allows brands to make informed decisions based on real-time insight.

In Numbers - Research conducted by Spark

80%

of senior business decision-makers believe access to quicker consumer responses would improve efficiency

44%

of senior business decision-makers would conduct more market research but don’t as they believe it costs too much

34%

34% of senior business decision-makers believe market research takes too long

Research is changing

As an always-on research app, LifeStars enables burning questions to be answered within a fraction of the time compared with the weeks typically required by traditional research methods.

Giving brands control of who, when and what they ask their audience

Allowing for quick answers to key questions, without the need for lengthy research briefs. It also means that once the company has signed up once, there are no additional signoffs, POs and other approval processes. It’s quick, efficient, and effective research.

The result is better, more confident decision-making

Always backed by real audience responses as evidence. This can shape both overarching brand strategy and day-to-day operations. Brands get the answers they need in a simple, fast, and cost-effective way, leaving their audience feeling connected and valued.

LifeStars is designed by research experts and built by tech specialists

LifeStars was developed by Spark Market Research, a full-service insights and research agency based in Leeds and Dublin. Run by a team of marketers, psychologists, data scientists and researchers working with global brands including Kellogg’s, Amazon, Pizza Express and Accenture, LifeStars is a practical research tool that helps insight and marketing leaders, along with HR professionals to truly know their audiences.

Spark knows research. Our experience in over 50 markets, measuring and exploring brands means we know the world of brands too. Teaming up with our tech friends, we’ve made real-time research simple and user-friendly.

Easy survey set-up means surveying your customers or colleagues is straight-forward, delivering reliable and comprehensive data results on an easy-to-digest, visual dashboard.

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Engage and reward your audience for sharing their opinions

When you ask your selected participants to share their opinions, they’ll get a push notification on their mobile phones asking them to complete the survey. Once they’ve taken part, they automatically earn stars that can be converted into cash vouchers to spend against lots of top brands.

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