Tag Spark Market Research
YOUR CHOICE OR MINE? THE POWER OF PSYCHOLOGICAL BIASES IN MARKETING.
Recently I had the pleasure of listening to Richard Shotton as he described, very entertainingly, many different ways of applying humour, science and psychology to marketing. Richard is, clearly a student of why we do things, and how we can…
RAGE AGAINST THE (MARKET RESEARCH) MACHINE
The origins of Market Research – where it all began First, a very short history lesson; I’m a firm believer that in order for us to look forward we need to look backwards first, so we can learn from what’s…