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8 RULES FOR BRAND SUCCESS

Let’s have a little quiz. Can you name the brand that attracts 1 million new subscribers every 72 hours to its YouTube site?  Has over 500 million subscribers. On its main channel, it has generated over 2 billion views in…

Pepsi marketing blunder advert

MARKETING BLUNDERS AND HOW TO AVOID THEM.

Like many, you may have asked yourself the question, “Why did I get into marketing?” Let’s face it there were lots of other career paths, even if you were inclined to do business.  Disciplines such as accountancy, finance, project management,…