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LifeStars Connect

Leveraging LifeStars’ cutting-edge technology, you’ll have the tools to outsmart competitors by bringing your customers and your competitors’ customers close and delivering exactly what they’re looking for. Ask your target audience the questions that matter, when they matter. Power your decisions by using up-to-date insights, whilst making your customers feel heard. Expert and engaging research, your way.

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Cleverly built so you can make it your own

LifeStars is built so that you can tailor it to be perfect for you. Send surveys to who you’d like responses from based on various built-in screening options. You get to ask the questions you want, when you want to.

Rewarding participants

Reward participants with LifeStars’ built-in incentivisation system. Stars are awarded for completed tasks and surveys which can be converted into cash to spend against lots of top high-street stores and online brands.

Designed and built by experts

LifeStars was designed by Spark Market Research, a specialist global insight agency. Part of the marketing services group – Audience Collective, Spark worked with a team of very smart developers to ensure the LifeStars research app is engaging for consumers, making it an amazing UX experience.

Getting you started with LifeStars Connect

LifeStars Connect works hard for each brand, ensuring the right customisation to enable your research goals to be achieved. LifeStars Connect is not an off-the-shelf solution. Designed by research experts – Spark Market Research and built by tech specialists, our fully customisable research software platform is developed just for you.

We deliver self-service, always-on, consumer insight via a web application. This then utilises our native mobile apps to reach your audience through their mobile device, allowing constant dialogue.

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Survey set up

Brand has a question

Define the question that needs a quick response, feedback or opinion.

Audience set up

Select audience categories, targeting customer groups.

Survey creation

Choose a LifeStars Connect crafted survey or opt to create your own, using a step-by-step guide. Multiple question types can be selected for each survey.

The LifeStars Connect research
app is ready within 5 simple steps.

Step 1 - Audience screening

The reason you have chosen LifeStars Connect is that you don’t currently have access to a customer database or you do but you would also like to recruit your competitor customers. We will work with you find out what the best option is for you.

Step 2 - Audience invitation

At this stage, we’ll ensure all the requisite GDPR questions are asked correctly. Whilst the brand remains the Data Controller, LifeStars will help you to invite your audience onto your LifeStars App once we have everything ready and good to go. The audience can then download the LifeStars App from the Apple App Store or the Google Play Store via a secure, customised link and after answering a few screening questions, they’ll be ready to go!

Step 3 - Sending surveys

After set-up, you have full control of when, how often and when you send out surveys. Running research campaigns using LifeStars gives you access to quick responses, meaning opinions are relevant and timely.

Attitudes and opinion about your brand
Customer experience feedback
Quick votes on NPD or design
NPS scores
Segment feedback
Ad testing
PR and business case statistics
Trend exploration
Testing of social assets
Reactions to major news events

Our team will show you how to send surveys as well as provide you with the answers to all the FAQs. LifeStars has been created so even technophobes can set up surveys so anyone can ask the questions they need to ask, quickly.  We’ve even built in survey templates for you if you need them.

Step 4 - Customer rewards

Consumers are incentivised to participate, earning financial rewards for sharing their opinions, with over 80 brands integrated into the app, ranging from Costa to Uber. Every time you create a survey you allocate stars to it. The customer receives a pop-up notification on their phone, answers the survey, and their stars are added to their star wallet. Thereafter, participants are free to spend their stars as they want to.

Step 5 - Data and insights

All the data that’s collected in the background is available to you, the client, in aggregate form. But you won’t be able to identify the exact person who answered each survey (that’s not allowed by the research Code of Ethics). Like every research project, you will get a set of data tabs as well as graphs and charts showing the responses.

Bring consumers closer and to the heart of your decision-making.

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